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Alcohol awareness DVD for Deaf Community in Northern Ireland

7 March 2013

The BDA Northern Ireland launches ‘Alcohol – One Drink Too Many’ today. This resource, funded by the Public Health Agency, produced in British Sign Language (BSL) and Irish Sign Language (ISL), with voice-over and subtitles, is aimed at members of the Deaf community.

Alice Johnston, BDA’s Community Advocacy Officer and project lead for the DVD said at the launch at Stormont today,

“Too often Deaf people are excluded from health initiatives because information is delivered in written formats and on television and the radio, with no Sign Language versions.  This DVD is unique and educates about alcohol misuse and the effect alcohol has on their health.”

The exceptional nature and dynamic delivery, combined with real-life scenarios, makes this DVD easily accessible to the audience.

Also at the event, the BDA’s CEO, David Buxton explained that the DVD is part of the organisations wider bid to promote Sign Language as the preferred method of communication for Deaf people.

“We are delighted the Public Health Agency funded the DVD and that such a clear message of awareness and improving well being is being delivered.”

The DVD, scripted and filmed locally, with Deaf actors, was created in collaboration with the Public Health Agency, ASCERT, the Mental Health and Deafness Team and the PSNI Road Safety Team.

The launch is to be followed by a number of road-shows across Northern Ireland, in order to promote the resource to all members of the Deaf community.